SPLY MRKT is an online retail marketplace that specializes in curated products from private labels and commercial brands. It is a subsidiary of SPLY Inc, a boutique design firm based in Los Angeles. The marketplace aims to provide a unique shopping experience that combines modern design and visual elements, and focuses on offering a curated selection of products from brands that the company has unique relationships with, delivered in high-end packaging that consumers can reuse. The goal is to be a trendsetter and to exist alongside other great brands, without overwhelming customers with too many options.